The products main strength that I will be leveraging in my market strategy is going to be the assortment of the sizes that the food is made in. This product is not going to be limited to certain size pets or specific breeds.
A specific marketing strategy I would explore would be trying to partner with a large online distributor like Amazon. Based on how the majority of shopping is done online and the way society is in an organic frenzy, this is the perfect opportunity to explore a partnership. If you could link up with a big market company, I feel this product would take off in a hurry. Even for product information, online sales is the more appealing way. It is very hard to pick up a fifty pound bag of dog food and read ingredients or specific facts. If you are online shopping all the details are present for this product right on the screen. e
I receive many emails daily from Pet-Co and other large distributors with online sales and promotions that it makes it much easier for a consumer to buy a product. I think it would be foolish to not capitalize on an online market.
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