Summarize the generic strategy employed by the company and how it helps the company achieve sustained competitive
- Which of the generic competitive strategy options is starbuck pursuing?
- Explain how starbuck is pursuing this generic strategy. How does it fit value chain activities specifically to support its generic strategy?
- How does pursuit of this strategy help starbuck achieve sustained competitive advantage?
- What are your recommendations in regard to the starbuck’s pursuit of a generic strategy or how it uses its value chain in this pursuit?
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