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Question Some say that targeting any group of consumers who are willing and able to purchase a product is simply good marketing. For example, advertising very sweet and fatty foods to young children is perfectly okay because children like sweets and, when parents buy these products at their children’s requests, the needs of both the kids and their parents are met and satisfied. Respond to this with your reaction to this view and why in 2-3 paragraphs.

Question

Some say that targeting any group of consumers who are willing and able to purchase a product is simply good

marketing. For example, advertising very sweet and fatty foods to young children is perfectly okay because children like sweets and, when parents buy these products at their children’s requests, the needs of both the kids and their parents are met and satisfied. 

Respond to this with your reaction to this view and why in 2-3 paragraphs.

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