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Question In 2-4 pages, how can the marketer of a nicotine patch (a device that helps individuals quit smoking) use the theory of trying to segment its market? Using this theory, identify two segments that the marketer should target, and propose product positioning approaches to be directed at each of the two segments.

Question

In 2-4 pages, how can the marketer of a nicotine patch (a device that helps individuals quit smoking) use the

theory of trying to segment its market? Using this theory, identify two segments that the marketer should target, and propose product positioning approaches to be directed at each of the two segments.

 
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