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profits and sustainability

The traditional business decision and evaluation methods have a narrow focus on maximizing earnings and valuation. The recent focus on sustainability and social responsibility has caused many organizations to look for ways to match sustainability with profits i.e. increase profits while decreasing waste.

Using the library and the Internet, review the corporate sustainability efforts of several Fortune 500 companies and identify the metrics these companies are using to measure or evaluate their sustainability efforts.   Identify what you believe are the five most important measures companies should be using and provide a rationale for the selection of these five measures.


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Remember that you would want measures that capture the impact on profits, people, and the planet.

Write your responses in three to four paragraphs.

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