In a short paper, analyze how marketing goals, strategies, objectives, and tactics (GSOT) are created and influenced by various members of the team. Examine how certain data informs the creation of objectives, and propose strategies for resolving internal disagreements regarding the creation of these elements.
Finally, consider the implications of shrinking funding and minimized staff, which drive the need for outside agencies. Discuss how using a third party may help or hinder the process or establishing GSOTs and what tactics you might employ to facilitate a good working relationship with third parties.
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