Effective marketing can determine the commercial success or failure of a

product or service. In order to be effective, marketing strategies and campaigns must develop a competitive edge in order to keep their product or service in the mind of the consumer. Yet marketing strategies that push if not transcend ethical boundaries can cause a business to lose credibility with customers.

List three areas of ethical concern that you as a small business owner have about marketing practices. Provide examples to illustrate and clarify your views.

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