For your third report you will be describing how your industry sector is depicted by mass media, in Canada and elsewhere. Mass media’s influence is enormous, or course, in determining public opinion and capital investment.
The resources below – Google’s News Archive, Google’s News Alert, Google Finance, National Post Search, and Twitter’s Search Engine – will help you make a quick and thorough “environmental scan” of your industry as depicted by newspapers, TV, radio, and social media.
Here is the previous part. and we have to do part 3
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