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According to a 2015/2016 APPA Survey, 79.7 million households have at least one pet, with 42% of those households having more than one (Humane Society, 2015). “For the Love of Paws” is a last minute animal care service for pet owners that need someone to help with their furry friends.

For the Love of Paws

Jessica Sand

Southern New Hampshire University

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            According to a 2015/2016 APPA Survey, 79.7 million households have at least one pet, with 42% of those households having more than one (Humane Society, 2015). “For the Love of Paws” is a last minute animal care service for pet owners that need someone to help with their furry friends. Emergencies and last minute plans come up and sometimes we have to make the hard decision of what to do with our animals at home. That’s what “For the Love of Paws” is here for! Simply log onto our application on your iPhone or Android device and tell us what what we can do to help. Whether it’s feeding your animal, taking your dog for a walk or even just checking checking up on your furry friend to make sure they are okay, we will be there within an hour or less. Rest assured, your assigned care giver has been interviewed, trained and will have a current background check and drug screening on file. Our services include, multiple daily visits, dispensing medication, litter box scooping, taking animals to the veterinarian, and so much more.

            Our company is located in Lorain, Ohio but pet owners all around the country can utilize our service. We have a rigorous and unique hiring process which enables us to hire reliable pet lovers from anywhere within the 50 United States. Our app provides quick scheduling as well as long-term and repeated services. Standard plans start at $15/hr and depend on the time and services provided while we are caring for your animal. Upon your return, you will receive a report card of how your pet responded to our care, pictures of your pet, if requested, and an opportunity to leave feedback for your caregiver through our app.

            One of the largest competitive advantages that “For the Love of Paws” offers is that we will have a caregiver to the household within an hour or less. We keep in contact with the owners while we are there, if requested and have several different plans. Clients can pay by the hour, day, or for overnight caregiving. They have the opportunity to choose their caregiver or requests caregivers that meet specific criteria.

            While there are other companies out there with similar services, there is not one that is quite like ours. Companies such as www.petcaregiver247.com, are only useful to those around Boca Raton, Florida area and does not have our one hour guarantee. Rover, a dog only caregiving website, also does not offer the one hour guarantee that our company does. 

            There are definitely some challenges that our company may face while marketing this. The first would be insurance. In order to be properly covered incase of an emergency, our company needs to get insurance. Also, there may be clients that will be leery about letting a stranger into their home. In cases like these, we will always offer meeting times beforehand (if time allows) or the clients and caregivers are more than welcome to Skype, call or text beforehand. Another marketing challenge would be advertising each and every service that our company offers. We are not strictly dogs and cats, but will care for numerous animals in numerous situations.

References

Humane Society, (2015). Pets By Numbers. U.S. Pet Ownership, Community Cat and Shelter

            Population Estimates. Retrieved from: http://www.humanesociety.org/issues/

Pet Care Giver 24/7, (2016). Retrieved from http://www.petcaregiver247.com/contact.html

Rover, (2016). Love Your Dog, Live Your Life. Retrieved from: https://www.rover.com/

 
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