A study of Kickstarter projects showed that 54.2% were successful,that is, achieved its goal and raised at
least the targeted goal
amount. In an effort to identify network dynamics that influences
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success, projects were subdivided into projects of owners who had
backed other projects before, during or after creating their project
(owners with backing history) and projects of owners without backing
history. The results are as follows:
Project Owner’s Backing
Successful 17,667 19,202 36,869
Not successful 10,921 20,267 31,188
Total 28,588 39,469 68,057
Source: Data extracted from Zvilichovsky et al., “Playing Both
Sides of the Market: Success and Reciprocity on Crowdfunding
a. Construct contingency tables based on total percentages, row
percentages, and column percentages.